Swift Straw Blog

Family Culture

parenting, purpose, learning, family

Culture can be defined as the customs or way of life for a particular group of people.  Although we have seen examples of culture used to define countries, cities, town and businesses, it is rarely used to define a family unit.  The first step in creating a company culture is to establish a...

Embrace Being Wrong

achievement, improvement, perseverence, success, purpose, learning

This year we opened up a new harvesting operation in Mississippi.  Since the terrain is totally different than anything we have ever worked in before, we had to discover and create an entirely new process from scratch.  Over the last few months we have worked tirelessly, testing different types...

What do you Tolerate?

perseverence, purpose

“Remember that we all get exactly what we tolerate.  So stop tolerating excuses within yourself, limiting beliefs of the past, or fearful states.”  Tony Robbins

The Current: Meet Matt Lowe

mentorship, business, entrepreneurship, achievement, success, purpose

Have you ever met someone you instantly look up to? I’m not necessarily talking about someone famous or someone that you know a lot about and respect. I’m talking about people who have a certain presence about them. They carry themselves in such a way that you can’t help but watch their every...

Carpe Diem

achievement, improvement, purpose

“Carpe Diem,” the most famous quote from Dead Poets Society means “Seize the Day” in Latin.  John Keaton used this in his speech to inspire his students not to live normal lives, but rather to live extraordinary lives. 

The celery test

purpose, Value

Imagine a person at a party, someone walks up and starts talking about how great chocolate chip ice cream is for you.  As they get into all of the benefits of dairy, another person interrupts them and says, “No, brownies are what’s best for you”.  Hearing the conversation, another person comes...

Why Greatness?

achievement, improvement, success, purpose, inspiration

In 500 BC there was a Greek sculptor that was hired to carve several statues for the front of a building.  When he was finished, his employers noticed that the backs of the statues were carved with as much detail as the front.  They asked, “Why would you put as much time and effort into the...

The Purpose Driven Life

strength, improvement, perseverence, success, purpose, learning, inspiration

My Grandmother, Grace Adkins, is about to celebrate her 90th birthday.  As we prepare to celebrate, here are a few things that I have learned from her amazing life and continued example: 

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